Microfinance as distribution networks

We have discussed the necessity to reduce costs in serving BOP customers and the need to sell to a fragmented client base through efficient distribution networks. The idea of partnering with microfinance institutions to distribute goods has come a few times. I therefore thought you would find the attached article from an interesting new Indian business magazine, Outlook, interesting. This is a cover story on microfinance as distribution networks from a July, 2009 issue.

Prof. Bugg-Levine

http://business.outlookindia.com/newolb/article.aspx?240795