Tuesday, September 29, 2009

Japenese firms getting interested in BOP

Daily Yomiuri Online – Japan

Naoto Azuma / Yomiuri Shimbun Staff Writer
An increasing number of Japanese companies have begun to target the bottom of the pyramid (BOP), the world's poorest socioeconomic group, aiming to eradicate poverty and improve sanitary conditions in developing countries--and reap a...
..."social entrepreneurs" also are engaging in the same field. Microfinance International Corp., set up by former Bank of Tokyo Mitsubishi employee...

http://www.yomiuri.co.jp/dy/business/20090928TDY07306.htm

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